BTX: Four Decades of Driving the Future of Automated Shading

August 20, 2025

For over 40 years, BTX Intelligent Fashion has been a driving force in the world of automated shading. What began as a small, one-man operation in 1985 has grown into a trusted name in automation, known for combining cutting-edge technology with sophisticated design for window solutions. Our four decades of experience is more than just a milestone; it’s a testament to ongoing innovation, reliability, and a deep understanding of what our clients look for.

A Legacy of Innovation

BTX has always been ahead of the curve. Since its founding, the company has played a pivotal role in shaping the future of motorized window coverings. Our focus on blending form and function has earned us the loyalty of designers, architects, integrators, and dealers across the United States.

What sets BTX apart from the crowd is our commitment to customization and control. Whether it’s motorized drapery tracks, roller shades, or exterior solutions, each and every system is designed with precision and purpose. 

Smarter, Quieter, More Powerful: The All-New 24V DC Tubular Motor

Our all-new 24V DC tubular motor is engineered from the ground up to deliver powerful, ultra-quiet performance, making it perfect for noise-sensitive spaces. Available in 2Nm and 4Nm torque options, it provides the strength to handle larger shades while maintaining smooth and silent operation.

This new motor supports a wide range of control protocols, including RF, Zigbee, contact closure, local control, wall switches, remote operation, and full integration with systems like Lutron, Crestron, Control4, and many more! Being fully compatible with the BTX control ecosystem, this motor also integrates seamlessly with Bond Bridge Pro for smart home and voice assistant control.

Engineered for Flexibility, Control, and Integration

At BTX, we understand that in today’s smart environments, seamless integration is essential. Our systems are engineered for compatibility with all leading control platforms. This flexibility and integrations make BTX products the premier choice for both residential and commercial applications. Whether you’re looking for simple control or full smart home integration, BTX ensures that you get a system that both works flawlessly and intuitively, but also looks gorgeous.

SKY 6: Durable Exterior Shading For Any Environment

BTX’s all-new SKY 6 is a robust, adaptable exterior screen system designed to meet a wide range of solar shading needs. Created with high performance in mind, the SKY 6 enhances outdoor comfort by delivering superior sun protection, climate control, and wind resistance, making it an ideal choice for both residential and commercial spaces.

With a 6-inch system profile, the SKY 6 is built to handle projects up to 26 feet wide, helping to bridge the gap between smaller-scale installations and larger applications that require heavy-duty performance.

Celebrating 40 Years at the Forefront of Innovation

In reflecting our fourth decade, BTX isn’t just looking back fondly; we’re looking ahead. We continue to evolve every day with smarter, sleeker shading solutions that respond to how people live and work in today’s modern world.

A major part of this evolution is our expanded offering of exterior shading systems. From sleek cable-guided roller shades to robust tension systems and zip shades that are prepared to handle high winds, BTX’s exterior lineup reflects the same commitment to quality and adaptability that has defined our interior solutions for 40 years.

Looking ahead: The Future is Automated

The last 40 years have seen huge shifts in design, technology, and user expectations, and BTX has met every challenge with creativity and innovation. As we look toward the future, one thing is clear: automated shading will only continue to grow, and BTX will continue to lead that charge.

From our start in Dallas, Texas, all those years ago, to projects across the nation, BTX’s legacy is one of quality, innovation, and partnership. Here’s to the next 40 years of raising the bar and setting the standard in automated shading solutions.